4.8 out of 5, from 383 people who switched.
NoWa toothpaste
Taste lovely, fresh breath, clean teeth. My dentist noticed how good my teeth looked too.
Effective and so convenient
NoWa works very well and so much more convenient than toothpaste, especially travelling or on holiday.
Great alternative to toothpaste tubes
My mouth feels just as fresh after brushing and all the packaging is recyclable or compostable.
A tube you use for six weeks outlives you by a century.
1.5 billion plastic toothpaste tubes are thrown away every year. Almost none of them are recyclable. A tab is the same job, without the tube.
Switch to tabs — 30% off
Made with hydroxyapatite.
Hydroxyapatite is a natural mineral constituting up to 97% of tooth enamel and 60% of bones.
Decades of clinical research show that hydroxyapatite, when incorporated into oral care products, effectively remineralises and rebuilds enamel, surpassing conventional alternatives.
It safeguards your tooth's outer layer, prevents demineralisation, and safely revitalises tooth enamel.
Twelve ingredients. Not one of them filler.
The building block of your teeth. Revitalise your dentine with a super remineralising ingredient.
A kind-to-teeth abrasive that helps clean and polish your teeth while preventing surface staining.
Keeps teeth white as a natural abrasive.
Helps strengthen your enamel. Fluoride concentration at 1450 ppm — fluoride option only.
Balances the pH levels in your mouth as well as removing plaque during brushing.
Gives your NoWa tabs their lovely peppermint flavour.
Same two minutes. A better two minutes.
Three seconds. Same routine.
Start with one tin →
Questions, answered.
- RKRichard K.Verified BuyerRated 5 out of 5 stars1 week agoExcellent product - teeth nice and clean
I wanted to move away from plastic, messy tubes so tried these. Easy to use and great tasting. Won't go back to standard toothpaste.
- DBDouglas B.Verified BuyerRated 5 out of 5 stars3 months agosave money and be environmental
I actually really like these tablets.. they seem to deal with my sensitive teeth quite well and feel really fresh and easy to use. They're great to take on holiday and save me money on toothpaste. The subscription's really good too cuz you can just pause a couple weeks each time if you don't use the whole refil for whatever reason. Our house is quite damp so I would suggest a little packet of demoisturizing thing inside to stop them going soft when they get a little wet.... Otherwise perfect
- SESam E.Verified BuyerRated 5 out of 5 stars4 months agoGreat product, and a great company!
Innovative products, thoughtfully designed attractive packaging, and a company with an admirable ethos. What's not to like?
- DCDavid C.Verified BuyerRated 5 out of 5 stars10 months agoGreat alternative to toothpaste tubes
I've been using these for a while now, and I prefer them to tubes of toothpaste. My mouth feels just as fresh after brushing and all the packaging is recyclable or compostable 🙂
- AJAled J.Verified BuyerRated 5 out of 5 stars1 year agoEffective and so convenient
NoWa works very well and so much more convenient than toothpaste, especially travelling or on holiday. Even an interim brushing without a tablet, I can taste it on the toothbrush.
Complete the routine.
Shop all →
Half of every pound of profit goes back to the planet.
We put our money where our mouth is — and we will not change that, even when it hurts. Every product is vegan, cruelty-free and sustainably sourced, and we plant a tree with every subscription.
Make the switch — 30% off