Plastic-free by design

Gluten Free

SLS Free

Teeth Whitening

Vegan

Natural

Cruelty Free

GMP Certified

★★★★★ 4.8 · 2,378 verified reviews · 94% would recommend

Essentials Kit

£42.86 £24.00 Bestseller

✓A full 240-tablet tin plus a NoWa toothbrush — roughly four months of brushing
✓Built around hydroxyapatite, the mineral your enamel is made of
✓Replaceable brush head, so you keep the handle and cycle only the bristles
✓Recyclable aluminium tin and compostable refills. No plastic anywhere

Everything the switch needs, in one box. A full 240-tablet tin of NoWa Toothpaste Tabs plus a NoWa aluminium toothbrush with a 12,000-bristle replaceable bamboo head — roughly four months of brushing for one person, or two months for a couple.

240 tablets, built around hydroxyapatite — the mineral your enamel is made of
Premium recyclable aluminium storage tin
NoWa aluminium toothbrush with a replaceable bamboo head, so you keep the handle and cycle only the bristles
Compostable refill pouch made from wood pulp, not plastic
No plastic anywhere in the product or its packaging

How to use: Chew a tablet, brush with a wet toothbrush as usual, then rinse. Replace the brush head every three months.

Ingredients: Sorbitol, calcium carbonate, hydroxyapatite, sodium monofluorophosphate (fluoride option, 1450 ppm), cocamidopropyl betaine, hydrated silica, acacia senegal gum, mentha arvensis leaf oil, magnesium stearate, sodium bicarbonate, mentha piperita oil, limonene.

1 · Choose your pack

£1.87 a week

1 Kit One person · roughly four months 240 tablets + premium tin + NoWa toothbrush £30.00 £42.86

2 Kits Most popular · extra 10% off Couple's Pack · two tins, two brushes 2 × kit — 10% off £60.00 £85.72

Subscribe & Save Best value 1 kit on repeat · pause anytime Lowest price per kit + FREE Delivery £24.00 £42.86

2 · Formula

3 · Storage tin

Selling out fast Sale ends in

Almost gone Summer sale stock, limited quantities

30 30-day money-back guarantee Brush with them for a month. If tabs are not for you, we refund you — no questions asked.

What you get+

240 tablets — roughly four months for one person, two months for a couple. A premium aluminium storage tin. A NoWa aluminium toothbrush with a 12,000-bristle replaceable bamboo head. Compostable refill pouch made from wood pulp, not plastic.

Full ingredients+

Sorbitol, calcium carbonate, hydroxyapatite, sodium monofluorophosphate (fluoride option, 1450 ppm), cocamidopropyl betaine, hydrated silica, acacia senegal gum, mentha arvensis leaf oil, magnesium stearate, sodium bicarbonate, mentha piperita oil, limonene.

How to use+

1. Chew — place the tablet in your mouth and gently chew. 2. Brush — brush with a wet toothbrush as usual. 3. Smile — rinse and enjoy a fresh, clean smile.

Shipping & returns+

FREE Delivery on orders over £20. Dispatched within one working day. 30-day money-back promise — if tabs are not for you, we refund you.

Save with a bundle Add to this order, one click

Verified by Okendo

4.8 out of 5, from 2,378 people who switched.

2,332

5-star reviews

94%

would recommend

★★★★★

NoWa toothpaste

Taste lovely, fresh breath, clean teeth. My dentist noticed how good my teeth looked too.

BEVERLEY H. · Verified buyer

★★★★★

Effective and so convenient

NoWa works very well and so much more convenient than toothpaste, especially travelling or on holiday.

Aled J. · Verified buyer

★★★★★

Great alternative to toothpaste tubes

My mouth feels just as fresh after brushing and all the packaging is recyclable or compostable.

David C. · Verified buyer

In their words

Real customers, one month in.

▶

Unboxing the kit 9:16 · 0:22

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Tin and brush together 9:16 · 0:18

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First-time reaction 9:16 · 0:25

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Four months later 9:16 · 0:30

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Bathroom routine 9:16 · 0:20

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Dentist explainer 9:16 · 0:28

▶

Unboxing the kit 9:16 · 0:22

▶

Tin and brush together 9:16 · 0:18

▶

First-time reaction 9:16 · 0:25

▶

Four months later 9:16 · 0:30

▶

Bathroom routine 9:16 · 0:20

▶

Dentist explainer 9:16 · 0:28

The problem with the tube

A tube you use for six weeks outlives you by a century.

1.5 billion plastic toothpaste tubes are thrown away every year. Almost none of them are recyclable. A tab is the same job, without the tube.

Switch to tabs — 30% off

24

Plastic tubes a year

Used by just one couple

100+

Years to decompose

Most tubes are non-recyclable

0

Tubes with NoWa

Switch once, reduce waste instantly

The mechanism

Made with hydroxyapatite.

Hydroxyapatite is a natural mineral constituting up to 97% of tooth enamel and 60% of bones.

Decades of clinical research show that hydroxyapatite, when incorporated into oral care products, effectively remineralises and rebuilds enamel, surpassing conventional alternatives.

It safeguards your tooth's outer layer, prevents demineralisation, and safely revitalises tooth enamel.

97%

of enamel is hydroxyapatite

1450

ppm fluoride (fluoride option)

240

tablets per tin

Every ingredient, and why

Twelve ingredients, and a brush to apply them.

✓Hydroxyapatite

The building block of your teeth. Revitalise your dentine with a super remineralising ingredient.

✓Calcium carbonate

A kind-to-teeth abrasive that helps clean and polish your teeth while preventing surface staining.

✓Hydrated silica

Keeps teeth white as a natural abrasive.

✓Sodium monofluorophosphate

Helps strengthen your enamel. Fluoride concentration at 1450 ppm — fluoride option only.

✓Sodium bicarbonate

Balances the pH levels in your mouth as well as removing plaque during brushing.

✓Mentha piperita oil

Gives your NoWa tabs their lovely peppermint flavour.

Also inside Sorbitol Cocamidopropyl betaine Acacia senegal gum Mentha arvensis leaf oil Magnesium stearate Limonene

What's inside

✓Industry-leading ingredients

✓Recommended by dentists

✓Infinitely recyclable tins

✓Compostable pouches (they look like plastic but are made from wood)

✓Travel friendly

✓Planet friendly

✓Vegan friendly

What's not inside

×Palm oil

×Propylene glycol

×Triclosan

×PEG-12

×Animal bones

×Animal fats

×Parabens

×Artificial colouring

The honest comparison

Everything the switch needs, in one box.

30% Off, this summer Sale pricing across every tin, refill and plan.

0 Grams of plastic Aluminium tin, compostable refill pouch, nothing else.

4.8 Average rating 2,378 verified reviews across NoWa Toothpaste Tabs.

How to use

NoWa Toothpaste Tabs

✓ Hydroxyapatite in every tab

✓ Aluminium tin, compostable refill

✓ None — a solid tab

✓ Not a liquid, no 100 ml bag

✓ One tab, one exact dose

✓ Refill arrives before you do

✓ No SLS

VS

A standard toothpaste tube

× Hydroxyapatite rarely included

× Plastic tube and cap

× Up to 70% water

× Counts towards your liquids

× However much you squeeze

× Cut the tube open

× SLS is common

Three seconds. Same routine.

Start with one tin →

1. Chew

Place the tablet in your mouth and gently chew.

2. Brush

Brush with a wet toothbrush as usual.

3. Smile

Rinse and enjoy a fresh, clean smile.

Questions, answered.

4.8

★★★★★

Based on 2,378 reviews · 94% would recommend

5 star 2,332

4 star 30

3 star 11

2 star 4

1 star 1

DB Douglas B. Verified buyer

2 months ago

★★★★★

save money and be environmental

I actually really like these tablets.. they seem to deal with my sensitive teeth quite well and feel really fresh and easy to use. They’re great to take on holiday and save me money on toothpaste. The subscription’s really good too cuz you can just pause a couple weeks each time if you don’t use the whole refil for whatever reason. Our house is quite damp so I would suggest a little packet of demoisturizing thing inside to stop them going soft when they get a little wet.... Otherwise perfect

SE Sam E. Verified buyer

3 months ago

★★★★★

Great product, and a great company!

Innovative products, thoughtfully designed attractive packaging, and a company with an admirable ethos. What’s not to like?

DC David C. Verified buyer

9 months ago

★★★★★

Great alternative to toothpaste tubes

I’ve been using these for a while now, and I prefer them to tubes of toothpaste. My mouth feels just as fresh after brushing and all the packaging is recyclable or compostable 🙂

AJ Aled J. Verified buyer

11 months ago

★★★★★

Effective and so convenient

NoWa works very well and so much more convenient than toothpaste, especially travelling or on holiday. Even an interim brushing without a tablet, I can taste it on the toothbrush.

BH BEVERLEY H. Verified buyer

1 year ago

★★★★★

NoWa toothpaste

Taste lovely, fresh breath, clean teeth. My dentist noticed how good my teeth looked too. Highly recommend

Complete the routine.

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Our 50% pledge

Half of every pound of profit goes back to the planet.

We put our money where our mouth is — and we will not change that, even when it hurts. Every product is vegan, cruelty-free and sustainably sourced, and we plant a tree with every subscription.

Make the switch — 30% off