Privacy Policy
Last updated: 16 October 2026
1. Who we are
Nowa Group Ltd ("NoWa", "we", "us") is the controller of the personal data we collect through nowasite.com. We are registered in England and Wales (company number 16608639). Our registered office is 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.
For any privacy question, email hello@nowasite.com.
2. What we collect
| Type | Examples |
|---|---|
| Identity and contact | Name, email address, phone number, delivery and billing address |
| Order and subscription | Products bought, order history, subscription frequency, skips, pauses and cancellations |
| Payment | Payment is handled by our payment providers. We do not see or store your full card details. |
| Account | Login details for your customer account and subscription portal |
| Communications | Emails and messages you send to our customer support team |
| Marketing | Your marketing preferences, and whether you open our emails or click their links |
| Technical | IP address, device and browser type, and how you use our website (see our Cookie Policy) |
3. How we use it and our legal basis
| Purpose | Legal basis |
|---|---|
| Process and deliver your orders | Performance of our contract with you |
| Manage your subscription, take recurring payments and send pre-charge reminders | Performance of our contract with you |
| Answer your questions and handle returns or complaints | Contract and our legitimate interests |
| Send marketing emails or texts | Your consent, or our legitimate interests for similar products you have bought before (you can opt out at any time) |
| Show you ads on social media and search engines, and measure how they perform | Your consent, given through our cookie banner |
| Prevent fraud and keep our website secure | Our legitimate interests |
| Keep tax and accounting records | Legal obligation |
4. Who we share it with
We only share your data with providers who help us run our business. They may only use it to provide their service to us.
- Shopify, which hosts our website and processes orders
- Recharge, which manages subscriptions and recurring billing
- Payment providers: Shopify Payments and PayPal
- Delivery companies: Royal Mail and DPD
- Klaviyo, which sends our emails and texts
- Meta (Facebook and Instagram) and Google, for advertising and analytics, only if you consent
- Our professional advisers, such as accountants and lawyers
- Police, regulators or courts, where the law requires it
We do not sell your personal data.
5. International transfers
Some of our providers, such as Shopify, Recharge, Klaviyo, Meta and Google, may process data outside the UK, including in the US. Where they do, we rely on safeguards approved under UK law, such as the UK International Data Transfer Addendum or the UK-US data bridge.
6. How long we keep it
- Order and payment records: 6 years after the end of the financial year, to meet tax law
- Customer account and subscription data: while your account is active, then up to 2 years
- Marketing data: until you unsubscribe, or after 2 years without engagement
- Customer support messages: up to 2 years after we resolve your query
7. Your rights
Under UK data protection law you have the right to:
- access the personal data we hold about you
- correct inaccurate data
- ask us to delete your data
- restrict or object to how we use it, including for direct marketing
- receive your data in a portable format
- withdraw consent at any time, where we rely on consent
To use any of these rights, email hello@nowasite.com. We will reply within one month. You can unsubscribe from marketing at any time using the link in our emails or by replying STOP to texts.
8. Security
We use secure, reputable providers and restrict access to your data to people who need it. All payments are encrypted.
9. Children
Our website is not intended for anyone under 18, and we do not knowingly collect data from children.
10. Complaints
If you are unhappy with how we use your data, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.
11. Changes
We may update this policy. We will post any changes on this page and update the date at the top.