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The UK's smarter toothpaste. In a tab.

Dentist-formulated tablets with hydroxyapatite. No plastic tube. No nasties. No compromise.

Shop Toothpaste Tabs Why NoWa

★★★★★ 4.8 · 2,378 verified reviews

Toothpaste Tabs

Mouthwash Tabs

Chew
Brush
Done

Best sellers

The whole routine, no plastic in sight.

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Best seller

Toothpaste Tabs

If you're looking for high performance oral care, created by scientists and dentists then look no further. Our...

£20.00 £35.71

Best seller

Mouthwash Tabs

Less Water, More Wash Did you know that up to 99% of mouthwash is water? That's right, you're...

£20.00 £35.71

Best seller

The Starter Kit

The perfect way to try our high performing products, this oral care starter kit includes everything you need...

£20.00 £35.71

Dental Floss

Brushing your teeth is all good and well, but what about those little gaps where your toothbrush just...

£4.50 £6.42

Gluten Free

SLS Free

Vegan

Natural

Cruelty Free

GMP Certified

Teeth Whitening

The NoWa standard

Sustainable oral care as the default, not the upgrade.

Read our story →

97% Modern oral science Hydroxyapatite is the mineral your enamel is built from. It remineralises and protects — across the whole range, not just one product.

0g Plastic-free by design Aluminium tins, compostable pouches, refills that stay in circulation. No plastic anywhere in the product or its packaging.

50% Planet before profit Half of every pound of profit goes back to the planet, and we plant a tree with every subscription.

4.8 Dentist-formulated Created by scientists and dentists, GMP certified, and rated 4.8 by 2,378 verified customers.

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Enamel Protection Hydroxyapatite remineralises and rebuilds enamel.

Whitening Naturally whitening, no harsh bleaching agents.

Sensitivity Gentle actives, SLS free, kind to sensitive teeth.

Fresh Breath Peppermint oils and a pH-balancing formula.

No plastic, ever

1.5 billion plastic tubes a year. We have stopped tens of thousands.

1.5 billion plastic toothpaste tubes are thrown away every year. We have stopped tens of thousands of them — one tab at a time.

NoWa exists to make toothpaste tablets and sustainable oral care the default, not the upgrade. That means premium, dentist-grade products at high-street prices, in packaging the planet can actually digest. We will not put profit before the planet, our customers, or animals — and our 50% pledge proves it.

Our Mission

1.5 billion plastic tubes a year. We have stopped tens of thousands.

Toothpaste Tablets Travel Pack

Travel-ready by design.

No 100ml bag. No leaks. No "is this allowed at security?" panic.

NoWa toothpaste tabs are solid, so they fly in your pocket — and they weigh next to nothing.

One tin keeps a couple brushing for two months. The compostable refill pouch slips into a pannier, a hand luggage pocket, or a festival bumbag.

Grab a travel tin →

Our 50% pledge

We put the planet before profit, every year.

We put our money where our mouth is. Half of every pound of profit goes back to the planet — and we will not change that, even when it hurts.

✓ 50% of NoWa's annual profits are donated to environmental and welfare charities

✓ We reduce your carbon footprint by planting a tree with every subscription

✓ Every product is vegan, cruelty-free and sustainably sourced

✓ Packaging is plastic-free, compostable or aluminium — and our tin refill programme keeps refills in circulation

Rays of Sunshine brighten the lives of seriously ill children and their families by granting magical wishes, hosting interactive hospital activity days and granting hospital ward wishes.

Keep Britain Tidy is an independent charity with three goals — to eliminate litter, end waste and improve places. It means creating clean beaches, parks and streets, sustainable practices and eliminating unnecessary waste.

Viva! is the UK's leading vegan campaigning charity, specialising in undercover investigations and high profile animal campaigns. Founded in 1994 by Juliet Gellatley, they have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.

Our story

Big things happen when people make small changes.

NoWa was founded after I experienced plastic pollution first hand when I was at the beach with my 2 year old son and a toothpaste cap washed up onto our feet.

I decided then that we need to take action to leave behind a better planet for the next generation.

Our products reflect this philosophy and provide eco-friendly swaps to otherwise damaging, plastic dental products. We won't compromise on service, value and quality dental care in our mission for a better future; let's not compromise, together.

Yogi

Founder

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