Plastic-free by design

Gluten Free

SLS Free

Teeth Whitening

Vegan

Natural

Cruelty Free

GMP Certified

★★★★★ 4.8 · 2,378 verified reviews · 94% would recommend

Family Toothpaste Pack

£92.86 £52.00

✓Four tins, 960 tablets — roughly four months for a family of four
✓Around 20% cheaper per tin than buying them one at a time
✓Built around hydroxyapatite, the mineral your enamel is made of
✓One delivery instead of four, and no plastic tubes in the house

Hydroxyapatite 4 × 240 tablets 20% cheaper per tin Zero plastic

1 · Choose your pack

£4.06 a week

1 Pack Four tins · a family of four, four months 4 × 240 tablets + 4 premium tins — around 20% off per tin £65.00 £92.86

Subscribe & Save Best value 1 pack on repeat · pause anytime Lowest price per tin + FREE Delivery Deliver every £52.00 £92.86

2 · Formula

Selling out fast Sale ends in

Almost gone End of summer sale stock, limited quantities

30 30-day money-back guarantee Brush with them for a month. If tabs are not for you, we refund you — no questions asked.

What you get+

4 × 240 tablets — roughly four months for a family of four, or much longer for two. Four premium aluminium storage tins. Compostable refill pouches made from wood pulp, not plastic.

Full ingredients+

Sorbitol, calcium carbonate, hydroxyapatite, sodium monofluorophosphate (fluoride option, 1450 ppm), cocamidopropyl betaine, hydrated silica, acacia senegal gum, mentha arvensis leaf oil, magnesium stearate, sodium bicarbonate, mentha piperita oil, limonene.

How to use+

1. Chew — place the tablet in your mouth and gently chew. 2. Brush — brush with a wet toothbrush as usual. 3. Smile — rinse and enjoy a fresh, clean smile.

Shipping & returns+

FREE Delivery on orders over £20. Dispatched within one working day. 30-day money-back promise — if tabs are not for you, we refund you.

Save with a bundle Add to this order, one click

Verified by Okendo

4.8 out of 5, from 39 people who switched.

2,332

5-star reviews

94%

would recommend

★★★★★

NoWa toothpaste

Taste lovely, fresh breath, clean teeth. My dentist noticed how good my teeth looked too.

BEVERLEY H. · Verified buyer

★★★★★

Effective and so convenient

NoWa works very well and so much more convenient than toothpaste, especially travelling or on holiday.

Aled J. · Verified buyer

★★★★★

Great alternative to toothpaste tubes

My mouth feels just as fresh after brushing and all the packaging is recyclable or compostable.

David C. · Verified buyer

In their words

Real customers, one month in.

▶

Unboxing four tins9:16 · 0:22

▶

A family bathroom 9:16 · 0:18

▶

Kids on tabs 9:16 · 0:25

▶

Four months later 9:16 · 0:30

▶

No more tubes in the house 9:16 · 0:20

▶

Dentist explainer 9:16 · 0:28

▶

Unboxing four tins 9:16 · 0:22

▶

A family bathroom 9:16 · 0:18

▶

Kids on tabs 9:16 · 0:25

▶

Four months later 9:16 · 0:30

▶

No more tubes in the house 9:16 · 0:20

▶

Dentist explainer 9:16 · 0:28

The problem with the tube

A tube you use for six weeks outlives you by a century.

1.5 billion plastic toothpaste tubes are thrown away every year. Almost none of them are recyclable. A tab is the same job, without the tube.

Switch to tabs — 30% off

24

Plastic tubes a year

Used by just one couple

100+

Years to decompose

Most tubes are non-recyclable

0

Tubes with NoWa

Switch once, reduce waste instantly

The mechanism

Made with hydroxyapatite.

Hydroxyapatite is a natural mineral constituting up to 97% of tooth enamel and 60% of bones.

Decades of clinical research show that hydroxyapatite, when incorporated into oral care products, effectively remineralises and rebuilds enamel, surpassing conventional alternatives.

It safeguards your tooth's outer layer, prevents demineralisation, and safely revitalises tooth enamel.

97%

of enamel is hydroxyapatite

1450

ppm fluoride (fluoride option)

240

tablets per tin

Every ingredient, and why

Twelve ingredients. Four tins of them.

✓Hydroxyapatite

The building block of your teeth. Revitalise your dentine with a super remineralising ingredient.

✓Calcium carbonate

A kind-to-teeth abrasive that helps clean and polish your teeth while preventing surface staining.

✓Hydrated silica

Keeps teeth white as a natural abrasive.

✓Sodium monofluorophosphate

Helps strengthen your enamel. Fluoride concentration at 1450 ppm — fluoride option only.

✓Sodium bicarbonate

Balances the pH levels in your mouth as well as removing plaque during brushing.

✓Mentha piperita oil

Gives your NoWa tabs their lovely peppermint flavour.

Also inside Sorbitol Cocamidopropyl betaine Acacia senegal gum Mentha arvensis leaf oil Magnesium stearate Limonene

What's inside

✓Industry-leading ingredients

✓Recommended by dentists

✓Infinitely recyclable tins

✓Compostable pouches (they look like plastic but are made from wood)

✓Travel friendly

✓Planet friendly

✓Vegan friendly

What's not inside

×Palm oil

×Propylene glycol

×Triclosan

×PEG-12

×Animal bones

×Animal fats

×Parabens

×Artificial colouring

The honest comparison

One delivery instead of four.

20% Cheaper per tin Four tins in one delivery instead of four.

0 Grams of plastic Aluminium tins, compostable refill pouches, nothing else.

4.8 Average rating 2,378 verified reviews across NoWa Toothpaste Tabs.

How to use

NoWa Toothpaste Tabs

✓ Hydroxyapatite in every tab

✓ Aluminium tin, compostable refill

✓ None — a solid tab

✓ Not a liquid, no 100 ml bag

✓ One tab, one exact dose

✓ Refill arrives before you do

✓ No SLS

VS

A standard toothpaste tube

× Hydroxyapatite rarely included

× Plastic tube and cap

× Up to 70% water

× Counts towards your liquids

× However much you squeeze

× Cut the tube open

× SLS is common

Three seconds. Same routine.

Start with one tin →

1. Chew

Place the tablet in your mouth and gently chew.

2. Brush

Brush with a wet toothbrush as usual.

3. Smile

Rinse and enjoy a fresh, clean smile.

Questions, answered.

4.8

★★★★★

Based on 39 reviews

4.8

Rated 4.8 out of 5 stars

Based on 39 reviews

92%would recommend this product

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39 reviews

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GD
Gail D.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
2 months ago
Very good
A very good product, so convenient and not at all messy like toothpaste in a tube!
Was this helpful?
RD
Robert D.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
1 year ago
So convenient
This is a very convenient way to buy toothpaste tablets. It means one can easily take a tin away on holiday and leave tablets for everyone else at home.
Was this helpful?
FO
Funmi O.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
2 years ago
I've tried so many alternatives to regular toothpaste - this us the best one BY FAR!
NOWA is brilliant. I have no reason to ever switch to any other brand. I just AND my son's life)!!!
I particularly like the option of a fluoride free formula. Try it - you won't be disappointed.
Was this helpful?
DA
David A.
Verified Buyer
Rated 3 out of 5 stars
2 years ago
A bit hit and miss
The small starter tin has a different flavour to the family pack. I thought they'd be the same. It's not a massive deal and the family one is fine, but I preferred the starter.
I guess my main, gripe though, is the wasted space. I'm sure I read somewhere that part of the idea behind them is to remove the water and thus save space/weight in transport. I can't find this now, so maybe it never was, but even so, I think there's room for improvement here as there's a fair amount of air in both the starter and family pack tins. This is partly because they're only partly filled - 'crisp packet syndrome', though not quite that bad. But it's partly because the tablets are discs. Discs don't tessellate folks. Even if they were layered perfectly on top of each other, without gaps, in a honey-combe-esque structure, there would be at best roughly 9% wasted space. However, in the real world where the tablets don't naturally arrange themselves into a honey-combe lattice, the actual wasted space is much greater - probably closer to 20 or 30%. And so that, combined with the empty space at the top of the tin, and then the empty space between the round family pack tins - I can't help but feel it'd roughly even out to something similar to regular toothpaste. I'd love to see a thorough breakdown of this. Might I suggest square tablets in the future? Even perfect cubes. That way there's a fighting chance they tesselate better and waste less space. Same for the round tins really.
Speaking of the…
Was this helpful?
MM
Matilda M.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
3 years ago
Feels great value, high quality tablets!
Really pleased - like that you can request a fewer number of tins if you don't need 4. Have used Nowa for +1 year now, always pleased but tablets taste particularly minty and fresh in this order!
Was this helpful?

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