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Our Mission

NoWa's mission is to accelerate the adoption of sustainable products by providing superior quality products which are affordable through innovation and challenging the status quo. NoWa's vision is to live on a planet that is sustainable, where companies to do not put profit before the planet, people or animals.

How It Began

NoWa was founded after a chance encounter. I was on holiday in Spain with my 2 year old son on the beach when a toothpaste cap washed up onto my feet whilst me and my son were playing. Upon realising what this was I took it upon myself to change my lifestyle and look for more sustainable alternatives.


I soon discovered that these products already existed, but the only ones available were fluoride-free and extremely expensive. That’s when I realised that there was a need for premium quality oral care at affordable price points — without losing the
(Read the study)

Moving Forward

Launching in 2020 we at NoWa, unveiled our oral care range with a tablet form of toothpaste and mouth wash which contained fluoride and could be stored in a reusable tin jar meaning that the total life and transport of these tablets was far more beneficial than even the existing eco friendly products in the market.


From there, NoWa designed and released a manual bamboo toothbrush with a twist. The bamboo toothbrush had a replaceable head so when a new one is needed there is less waste being created. The bristles were also carefully designed
(Read the study)

We Put The Planet Before Profit

We put our money where our mouth is; when we say we put the planet before profit, we mean it.

  • Icon 50% of our annual profits go to environmental charities
  • Icon We reduce your carbon footprint by planting a tree with every subscription
  • Icon All of our products are sustainably sourced, cruelty-free, and vegan
  • Icon We only use zero-waste packaging that can be sent back to us to recycle
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Our dedication to reducing our
impact is unwavering. We apply this principle to every facet of our operations, from using water-free methods in tablet production to sourcing only the finest ingredients.

Choose from our selection of toothpaste products that are packaged in environmentally-friendly materials such as endlessly recyclable aluminum or fully compostable packaging. We are proud to be partnering with Terra-Cycle to offer recycling options for our customers.

The toothpaste tablets are free from fillers and harsh chemicals such as Fluoride. Additionally, they are 100% vegan and non-GMO.