Oral Health Insider
Oral Care 6 min read

7 Reasons People Are Switching From Toothpaste Tubes to Toothpaste Tablets

The small upgrade making daily brushing cleaner, simpler and a lot less wasteful.

You probably haven't questioned your toothpaste tube in years. But once you look at the squeezing, wasted product, plastic packaging and unnecessary mess, a simpler format starts to make a lot of sense.

★★★★★ 4.8 from 2,378 verified reviews
Try NoWa Toothpaste Tabs
A hand taking one NoWa toothpaste tab from the tin at a bathroom sink

You probably haven't questioned your toothpaste tube in years. Neither had we.

You squeeze some paste onto your toothbrush twice a day, brush, rinse and move on. But once you actually look at the ritual, it starts to feel surprisingly dated.

The sticky cap. The tube you can never quite empty. The plastic packaging. The guessing game every time you squeeze. And the unnecessary mess created twice a day, every day.

That is exactly why a different kind of toothpaste has started making its way into modern routines: toothpaste tablets.

One perfectly portioned tablet. Chew it. Brush with a wet toothbrush. Smile. No squeezing required.

And after looking into them, we discovered there are a few very good reasons people are making the switch.

A plastic toothpaste tube beside a refillable NoWa tin
01

You Get Exactly What You Need. Every Time.

With regular toothpaste, you rarely use exactly the same amount twice. Sometimes it is a tiny blob. Sometimes far more comes out than you intended. Sometimes the paste ends up on the sink instead of the brush.

Toothpaste tablets solve that with something remarkably simple.

One tablet = one brush.

Pick up a tablet. Chew. Wet your toothbrush. Brush as normal. That's it.

There is no measuring, squeezing or guessing.

See how NoWa works
The refillable NoWa Toothpaste Tabs tin
02

How Much Toothpaste Is Still Inside Your "Empty" Tube?

Traditional toothpaste tubes make it surprisingly difficult to use everything inside them.

You squeeze. Then squeeze harder. Roll the end. Flatten the tube. Eventually you throw it away even though some product is still trapped inside. And every oversized squeeze means even more toothpaste goes down the drain.

One tablet. One brush. No squeezing. No trapped paste.

With NoWa, the portioning happens before you brush.

It is a small change, but across something you do twice a day, every day, the difference adds up.

Switch to perfectly portioned
A NoWa tin on the windowsill beside a glass of water
03

You Can Stop Throwing Away Toothpaste Tubes.

Your oral-care routine is something you repeat around 730 times every year. So even small choices add up.

NoWa was created as a plastic-free alternative to traditional toothpaste packaging, giving people an easy way to remove unnecessary plastic from something they already do every day.

Same daily ritual. Smarter format.

And unlike many sustainable lifestyle changes, this one barely requires changing your routine.

You still brush. You still rinse. You still get that fresh-mouth feeling. You are simply changing what you brush with.

✓Plastic Free ✓Reusable Tin ✓Vegan ✓Cruelty Free
Try plastic-free toothpaste
Made with hydroxyapatite, the mineral your enamel knows
04

The Formula Has Evolved Too.

The appeal of toothpaste tablets isn't only the packaging.

NoWa was formulated for people who pay closer attention to the products they use every day. At the centre of the formula is hydroxyapatite — a mineral related to the mineral structure naturally found in teeth.

It has become increasingly interesting to ingredient-conscious consumers looking beyond the standard toothpaste formulas they grew up with.

✓Hydroxyapatite ✓SLS-Free ✓Vegan ✓Gluten-Free ✓No Palm Oil ✓No Triclosan ✓No Parabens ✓No Artificial Colouring ✓Fresh Breath ✓Naturally Whitening
A NoWa tin and toothbrush ready on the counter
05

Travelling With Toothpaste Gets Much Easier.

Weekend away? Gym bag? Carry-on? Overnight stay?

Toothpaste tubes have an impressive ability to become inconvenient the second they leave your bathroom. They leak. They get squashed. They take up unnecessary room. And nobody enjoys discovering toothpaste across the inside of a wash bag.

Solid, sealed and no liquids bag required.

NoWa tablets are dry and compact. Take your tin with you and brush wherever your day takes you.

Make travel easier
Chew, brush, smile — the three-step NoWa routine
06

It Turns Brushing Into A Simple 3-Step Ritual.

There is something satisfying about a routine when every step feels intentional.

Open the tin. Take one tablet. Chew. Brush. Rinse. Done.

"Why weren't we doing it this way already?"

NoWa doesn't ask you to learn an entirely new oral-care routine. It simply redesigns one step of the routine you already have.

Try the new way to brush
A hand taking one NoWa toothpaste tab from the tin
07

It's A Sustainable Swap You Can Actually Stick To.

There are plenty of sustainable products that sound good until they make everyday life more difficult. This isn't one of them.

You don't need to change when you brush. You don't need special equipment. You don't need to add another ten-minute wellness ritual to your morning.

Squeeze → Brush becomes Chew → Brush → Smile

That's the adjustment. Which is exactly why it can fit so easily into an existing routine.

Make the switch

So… What's The Catch?

If you're imagining something chalky, complicated or dramatically different from toothpaste, that's understandable.

But toothpaste tablets are designed to break down as you chew and brush.

The biggest adjustment is usually remembering that there is nothing to squeeze onto your toothbrush. After years of using a tube, that feels unfamiliar for a moment.

Then the new routine starts making a surprising amount of sense.

Meet NoWa

Toothpaste, Rethought.

NoWa Toothpaste Tabs were created for people who want an everyday toothpaste routine that feels:

Cleaner.Simpler.More considered.Less wasteful.

Each tablet gives you a perfectly portioned amount for brushing. And NoWa gives 50% of its annual profits to environmental charities.

Ready to try it?
NoWa Toothpaste Tabs, one tin

NoWa Toothpaste Tabs

240 tablets · around four months of brushing
£25.00 £35.71

A simple way to try toothpaste tablets for yourself. One tablet per brush, so a tin covers 240 brushes.

✓Reusable NoWa tin ✓Hydroxyapatite formula ✓Plastic-free format ✓Vegan ✓Cruelty free ✓SLS-free ✓Perfectly portioned tablets
Try NoWa
FREE Delivery over £20·30-day money-back promise·Dispatched in one working day

People Have Already Made The Switch.

★★★★★ 4.8 · 2,378 verified reviews
★★★★★
Great alternative to toothpaste tubes

I've been using these for a while now, and I prefer them to tubes of toothpaste. My mouth feels just as fresh after brushing and all the packaging is recyclable or compostable

DC David C. Verified buyer
★★★★★
Effective and so convenient

NoWa works very well and so much more convenient than toothpaste, especially travelling or on holiday. Even an interim brushing without a tablet, I can taste it on the toothbrush.

AJ Aled J. Verified buyer
★★★★★
NoWa toothpaste

Taste lovely, fresh breath, clean teeth. My dentist noticed how good my teeth looked too. Highly recommend

BH Beverley H. Verified buyer
★★★★★
Save money and be environmental

I actually really like these tablets. They seem to deal with my sensitive teeth quite well and feel really fresh and easy to use. They're great to take on holiday and save me money on toothpaste.

DB Douglas B. Verified buyer
★★★★★
Great product, and a great company!

Innovative products, thoughtfully designed attractive packaging, and a company with an admirable ethos. What's not to like?

SE Sam E. Verified buyer

See Why People Are Changing Their Routine.

Switching from the tube
Why the convenience kept me using them
Packing toothpaste, solved
One month in
The morning routine
No more squeezing
An honest first week
Would I buy again?
Try NoWa Toothpaste Tabs

The Tube vs. The Tablet

NoWa Tabs
Toothpaste Tube
Perfectly portioned
✓
—
No squeezing
✓
—
Plastic-free format
✓
—
Reusable tin
✓
—
Travel friendly
✓
—
Hydroxyapatite
✓
Depends on formula
SLS-free
✓
Depends on formula
Vegan
✓
Depends on formula
Cruelty free
✓
Depends on formula
No toothpaste trapped in the tube
✓
—
Ready to leave the tube behind?

Your Toothbrush Evolved. Maybe Your Toothpaste Should Too.

You already brush every morning and every night. NoWa doesn't ask you to create another habit. It simply gives you a different way to do the one you already have.

✓Perfectly portioned ✓Plastic free ✓Hydroxyapatite powered ✓Made for modern routines

Chew. Brush. Smile.

Try NoWa Toothpaste Tabs
A NoWa tin on the windowsill beside a glass of water

Questions, answered.

How do toothpaste tablets work?
Take one NoWa tablet, chew it, wet your toothbrush and brush normally. The tablet breaks down as you chew and brush, replacing the need to squeeze toothpaste from a tube.
Do I still need a toothbrush?
Yes. NoWa replaces your toothpaste, not your toothbrush.
How many tablets do I use?
One tablet per brush.
Does NoWa contain hydroxyapatite?
Yes. Hydroxyapatite is one of the key ingredients in NoWa Toothpaste Tabs.
Is NoWa plastic free?
NoWa Toothpaste Tabs are designed as a plastic-free alternative to traditional toothpaste tubes and come in a reusable tin.
Is NoWa vegan?
Yes.
Is NoWa cruelty free?
Yes.
Does NoWa contain SLS?
No. NoWa Toothpaste Tabs are SLS-free.
Can I travel with NoWa?
Yes. Because the tablets are dry and compact, they are particularly convenient for travel, gym bags and weekends away.
What if I have never used toothpaste tablets before?
The routine is simple: Chew one tablet. Wet your toothbrush. Brush as normal. Most of the brushing experience remains familiar. You are simply replacing the squeeze of toothpaste with one pre-portioned tablet.
Try NoWa Toothpaste Tabs