{"product_id":"essentials-kit","title":"Essentials Kit","description":"\u003cp\u003eEverything the switch needs, in one box. A full 240-tablet tin of NoWa Toothpaste Tabs plus a NoWa aluminium toothbrush with a 12,000-bristle replaceable bamboo head — roughly four months of brushing for one person, or two months for a couple.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e240 tablets, built around hydroxyapatite — the mineral your enamel is made of\u003c\/li\u003e\n\u003cli\u003ePremium recyclable aluminium storage tin\u003c\/li\u003e\n\u003cli\u003eNoWa aluminium toothbrush with a replaceable bamboo head, so you keep the handle and cycle only the bristles\u003c\/li\u003e\n\u003cli\u003eCompostable refill pouch made from wood pulp, not plastic\u003c\/li\u003e\n\u003cli\u003eNo plastic anywhere in the product or its packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Chew a tablet, brush with a wet toothbrush as usual, then rinse. Replace the brush head every three months.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Sorbitol, calcium carbonate, hydroxyapatite, sodium monofluorophosphate (fluoride option, 1450 ppm), cocamidopropyl betaine, hydrated silica, acacia senegal gum, mentha arvensis leaf oil, magnesium stearate, sodium bicarbonate, mentha piperita oil, limonene.\u003c\/p\u003e","brand":"NoWa","offers":[{"title":"With Fluoride \/ With Tin","offer_id":57292928876924,"sku":"NOWA-KIT-ESSENTIALS-TIN","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"With Fluoride \/ Without Tin","offer_id":57292928909692,"sku":"NOWA-KIT-ESSENTIALS-WF-NOTIN","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Fluoride Free \/ With Tin","offer_id":57292928942460,"sku":"NOWA-KIT-ESSENTIALS-FF-TIN","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Fluoride Free \/ Without Tin","offer_id":57292928975228,"sku":"NOWA-KIT-ESSENTIALS-FF-NOTIN","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/2219\/3560\/files\/PHOTO-2026-08-18-11-43-53.jpg?v=1787047289","url":"https:\/\/www.nowasite.com\/products\/essentials-kit","provider":"NoWa","version":"1.0","type":"link"}